IS THERE A DELIBERATE ATTEMPT TO BADMOUTH YAMADONGA?

Yamadonga couldn't have come at a more opportune moment for Junior NTR. And the actor who hasn't given a creditable hit in recent years is basking in the unusual success of Yamadonga. And he deserves every bit of the masses' adoration. For, he has taken his life seriously, meticulously planned his career, shunted out the woman, Sameera Reddy, who has managed to rub her jinx on him for a while, and most importantly, shed those extra kilos to look young and trim. Of course, he has to thank Chiranjeevi for having made a lousy remake of Lage Raho Munnabhai, for his film's resounding success.

As Shankardada Zindabad bites the dust, and Ram Charan Teja's Chirutha gets ready for release, the success of Yamadonga seems to be sending the shivers down the collective spines of the Chiranjeevi camp followers. And, we hear, that some people are already spreading malicious rumours that Yamadonga is an average grosser, and that it wouldn't last for long in the theatres. But the collections have an entirely different story to narrate.

All this badmouthing is done with a purpose: if Yamadonga goes on to become a rip-roaring hit, as it is already showing signs of moving in that direction, there wouldn't be any theatres left for the release of Chirutha. Poor Chiranjeevi though that his Shankardada Zindabad would go on to become another Lage Raho Munnabhai cutting an emotional chord with the masses. And that his son, Ram Charan Teja, could ride on the crest of its success, with the release of his film Chirutha, following soon after.

But Chiranjeevi's calculations have not only gone woefully awry, but now, NTR has become a new thorn in his side, or rather on his son's side. And so begins the exercise to downgrade the film. This is not only meant to scare the distributors but also create a space for his son who, despite all the pomp and show, surrounding the film is spending sleepless nights.

Well, Ram Charan, don't get restless over your lack of sleep, you would have to spend many more sleepless nights in the days to come.