It might be a 'seasonal' industry, thriving only during the auspicious months of the year but with an estimated worth of Rs 1,25,000 crore, the Indian wedding industry is getting bigger and fatter.
With the industry growing at an average rate of 25 per cent per annum, the lavishness doled out by Indians on weddings is just getting larger this season as exhibitors and even designers from Pakistan entering the market to target the customers who have begun shopping for the post October marriage season.
"The weddings just grown larger only. The latest trend is now to fly out the barat comprising 250-350 people to Kaula Lampur or Singapore to have the wedding there," says Tarun Sarda, CEO, Vintage Group, Vivaha Interactive, the organisers of Vivaha exhibitions.
Citing seven such weddings which have taken place in foreign locations, such as Sunway Lagoon and the Palace of the Golden Horses in Malayasia recently, he adds, "Everyone is trying to outdo each other. With the property and stock boom, India has seen new generation of millionaires coming up and the lavishness that they indulge in weddings are just mind-blowing."
Gone are the days when great weddings were the ones to be held at some five-star hotel with baratis trooping in fanning Rs 10 bundles, points out wedding organisers and industry experts.
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