TOO MANY THINGS HAPPENING IN THE TELUGU TELEVISION INDUSTRY

As competition gets stiff, Telugu television channels are forced to shed their usual lethargy and search for means to stay in the race. While the new players are getting ready to step into the arena, the existing channels are not exactly sitting and watching the show unfold.

The scene is really turning hot on the news and current affairs front and the industry is rife with gossip on each other’s moves -- on who’s joining whom and the pay packets. From technicians to newscasters, things seem to be in a state of flux and in the next few months, the fate of many players will be decided.

And with the departure of every staffer, the common talking point is which channel he or she is going to end up with like -- "Is she going to Asianet?" or "Heard he is negotiating with Maa..."

But ever wonder why the Telugu television is failing to throw up new faces to host the ever increasing game and other shows. A few newcomers did make an impression and looked set for a long innings but somewhere down the line they have failed to clear the ground. Hence, we continue to see the same old faces, flashing the same old smiles and coming out with same old chatter being dished out year after year.

Eleven-year-old Kaushik Babu is on the roll. After some sterling performances on different channels in daily and weekly serials, the child artist has also won plaudits for his performance on the silver screen. The Nandi award winner these days is in news for the multi-lingual serial ‘Swamiye Sharanam Ayyappa’ and his portrayal of the title role. The initiative has completed 150 episodes and is marching toward the 200 episode milestone.