Rajnikanth in his latest Tamil flick Sivaji: The Boss sports a stylish pair of sunglasses, Amitabh Bacchchan plays a bespectacled 64-year-old cook in Cheeni Kum, and the major cast of Metro -- Irfaan Khan, Kangana Ranaut and Konkona SenSharma -- all sport zero power spectacles.
"No wonder 75 per cent of the people do not follow the optical store salesman's suggestion. They are influenced by movies and various magazines, newspapers and printed matter. Market trends keep fluctuating and things are much different than a few years ago when where one particular trend used to dominate for years. Today, fashion is changing very fast and the hot designs keep changing rapidly," says Tarun Sachdeva, of Eye Essentials, which deals in vision correcting aids, spectacle frames etc.
With more and more actors wearing glasses on screen, the common man is following suit and becoming choosy about the frames and quality of glasses. Multi-coloured and broad-sized frames are 'hot'. "Sunglasses and frames are available for Rs 1,000 and Rs 60,000," says Lalit Kalra, Director, Dayal Opticals. Also, with increasing brand consciousness people are aware of the varieties of frames and sunglasses available.
"They have fixed ideas about the type of brand they want," says Manoj Soni, Laurence and Mayo, Connaught Place. He says, "Earlier people might have been vaguely aware of some sunglass brands but nowadays due to huge advertisments in the media there is a growing awareness in the market about the wide variety of choice available to them."
Manoj Soni adds, "While customers may demand specific brands for frames awareness about lenses is still insufficient in the market." Vogue Prada, Versace, Bovigare, Gucci are the most popular brands. The latest trend is that of titanium metal because they are very flexible and strong and almost impossible to break," he says.
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