Looks like there is too much money and too few avenues of investment in India. Which is why the big business houses have entered the entertainment segment like never before. And this has not only benefitted the audiences but also boosted the revenues of actors. Today, we hear that UTV has signed a three-film deal with Mahesh Babu, the star who is raising eyebrows in the Telugu film industry with the rollicking success of Pokiri. With this Mahesh Babu becomes the first actor in the south to sign a mega deal and the highest paid actor.
For starters, UTV has produced films like Rang De Basanti, Life in a... Metro, Khosla Ka Ghosla and has a major stake in television channels like Hungama, Disney's kids channel.
After its successful entry into the entertainment sector, especially in Bollywood, it is ready to spread its wings to the south. What more, with the kind of global response Rajnikanth starrer Sivaji: the boss has received, it has reinforced their resolve to take the long journey to the South Indian film industries like Tamil and Telugu sooner than later. Already Adlabs has made films in Tamil, and has announced plans to invest in Tollywood. Do we hear the young directors sing, Happy Days Are Here Again?
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